JÄGERMEISTER x NHL PARTNERSHIP

Challenge
Translate a high-profile sports partnership into a compelling retail experience that honored both Jägermeister’s iconic brand and the NHL’s high-energy identity, while driving standout shelf presence across retail environments.

Role
Led design of partnership assets from concept through execution across packaging, retail, and promotional materials.

Solution & Impact
Developed campaign visuals and promotional materials integrating NHL partnership branding into Jägermeister’s identity system, enabling a cohesive brand presence across retail environments and partnership activations.