Work

AUSPICION WINES — PACKAGING & BRAND REDESIGN

Challenge
Refresh an existing wine brand by evolving the look to feel lighter, more modern, and visually distinctive while retaining its unconventional character and improving shelf impact.

Role
Sole creative responsible for concept, design, and execution across packaging, digital, and launch assets.

Solution & Impact
Developed a bold visual system with expressive typography and refined layouts across packaging, web, and launch assets that modernized Auspicion’s look, enhanced shelf impact, and strengthened both retail and digital engagement core.