top of page
Kat L. Selvarajan
Senior Brand Designer / Creative Production Specialist
Hello
I’m Kat, a Senior Brand Designer with 10+ years of experience in the CPG space.
Fast. Efficient. Dependable. I move quickly, solve problems, and get things done without sacrificing quality.
I blend creative ambition with technical precision, turning bold ideas into high-impact retail results.
Highlights
Jägermeister
9th best selling premium spirit globally
+
U.S. Senior Brand Designer/ Production Lead for 5+ years, driving all below-the-line creative across print, digital, retail, and experiential touchpoints.
Casamigos
Best selling tequila brand globally
+
Provided creative and production design support for the U.S. launch, contributing to cohesive brand execution.
Teremana
Record breaking new spirit debut
+
Supported the launch and growth by refining visual execution, and ensuring accurate, consistent use of existing brand guidelines.
Core Skills
Multi-Format Brand Execution (Print, Digital, Motion, Retail, POS, Packaging), Integrated Campaign Creative Development & Rollout, Retail & Point-of-Sale Design, Production-Ready Asset Creation, Motion Graphics & Social Video, Brand Consistency & Quality Control, High-Volume, High-Speed Execution, End-to-End Creative Ownership
Work
JÄGERMEISTER x NHL PARTNERSHIP
Challenge
Translate a high-profile sports partnership into a compelling retail experience that honored both Jägermeister’s iconic brand and the NHL’s high-energy identity, while driving standout shelf presence across retail environments.
Role
Led design of partnership assets from concept through execution across packaging, retail, and promotional materials.
Solution & Impact
Developed campaign visuals and promotional materials integrating NHL partnership branding into Jägermeister’s identity system, enabling a cohesive brand presence across retail environments and partnership activations.
AUSPICION WINES — PACKAGING & BRAND REDESIGN
Challenge
Refresh an existing wine brand by evolving the look to feel lighter, more modern, and visually distinctive while retaining its unconventional character and improving shelf impact..
Role
Sole creative responsible for concept, design, and execution across packaging, digital, and launch assets.
Solution & Impact
Developed a bold visual system with expressive typography and refined layouts across packaging, web, and launch assets that modernized Auspicion’s look, enhanced shelf impact, and strengthened both retail and digital engagement core.
JÄGERMEISTER COLD EQUIPMENT VIDEO
Challenge
Educate consumers on Jägermeister’s proprietary cold-serve equipment while creating engaging, brand-led video content suitable for digital and social platforms.
Role
Led concept development, storyboarding, filming, and post-production.
Solution & Impact
Concepted, filmed, and edited a concise social-first video highlighting Jägermeister’s cold equipment innovation, boosting consumer understanding and engagement across digital platforms and the brand site.
CUSTOMIZABLE SALES SUPPORT
PACKAGING
SALES AND MARKETING SUPPORT
VIDEO
DIGITAL AND SOCIAL MEDIA
WEB
PHOTOGRAPHY
bottom of page