Kat L. Selvarajan
Creative Designer Portfolio
Highlights
Jägermeister
9th best selling premium spirit globally
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U.S. Creative Lead for 5+ years, driving all below-the-line creative across print, digital, retail, and experiential touchpoints.
Casamigos
Best selling tequila brand globally
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Provided creative and production design support for the U.S. launch, contributing to cohesive brand execution.
Teremana
Record breaking new spirit debut
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Supported the launch and growth by refining visual execution, and ensuring accurate, consistent use of existing brand guidelines.
Skills
Art Direction • Graphic Design • Brand Identity • Integrated Campaigns • Print • Digital • Social • Packaging • POS & Retail • Photo Editing & Retouching • Video Editing • Motion Graphics • Generative & workflow AI • Digital Asset Management • Project Management
Work
JÄGERMEISTER x NHL PARTNERSHIP
Challenge: Translate a high-profile sports partnership into a compelling retail experience that honored both Jägermeister’s iconic brand and the NHL’s high-energy identity, while driving standout shelf presence across retail environments.
Role: Creative & Production Designer — led design of partnership assets from concept through execution across packaging, retail, and promotional materials.
Solution: Developed a cohesive, bold visual system that fused Jägermeister’s unique brand energy with the NHL’s dynamic athletic identity. Designed custom limited-edition labels, shippers, key visuals, wearables, and point-of-sale assets that delivered a unified brand story across packaging and in-store touchpoints.
Impact: Elevated the Jägermeister × NHL retail activation with a visually striking, high-energy design system that strengthened the partnership’s presence at shelf and across retail channels, amplifying reach and memorability.
AUSPICION WINES — PACKAGING & BRAND REFRESH
Challenge: Refresh an existing wine brand by evolving the look to feel lighter, more modern, and visually distinctive while retaining its unconventional character and improving shelf impact.
Role: Creative & Production Designer — sole creative responsible for concept, design, and execution across packaging, digital, and launch assets.
Solution: Developed a contemporary visual system anchored by bold color, expressive typography, and surreal illustration elements. Redesigned bottle labels, shippers, website, sales tools and social launch materials, introducing a refreshed palette and refined layout structure to elevate the brand’s overall look and feel.
Impact: Transformed Auspicion into a more modern, shelf-forward brand with unmistakable visual personality. The refreshed system strengthened both retail presence and digital engagement while maintaining the brand’s eccentric core.
JÄGERMEISTER COLD EQUIPMENT VIDEO
Challenge: Educate consumers on Jägermeister’s proprietary cold-serve equipment while creating engaging, brand-led video content suitable for digital and social platforms.
Role: Creative Designer — led concept development, storyboarding, filming, and post-production.
Solution: Concepted and produced a concise, social-first video highlighting the evolution and functionality of Jägermeister’s cold equipment. Crafted a clear narrative through purposeful pacing, dynamic editing, and brand-consistent visuals, optimizing the final cut for digital platforms and short-form consumption.
Impact: Featured on Jägermeister.com and across social channels, the video strengthened consumer understanding of Jägermeister’s cold-serve innovation and supported brand storytelling through engaging, educational content.
CUSTOMIZABLE SALES SUPPORT
PACKAGING
SALES AND MARKETING SUPPORT
VIDEO
DIGITAL AND SOCIAL MEDIA
WEB
PHOTOGRAPHY
