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Kat L. Selvarajan
Senior Brand Designer
Hello
I’m Kat, a Senior Brand Designer with 10+ years of experience in the CPG space.
Fast. Efficient. Dependable. I move quickly, solve problems, and get things done without sacrificing quality.
I blend creative ambition with technical precision, turning bold ideas into high-impact retail results.
Highlights
Jägermeister
9th best selling premium spirit globally
+
U.S. Senior Brand Designer/ Production Lead for 5+ years, driving all below-the-line creative across print, digital, retail, and experiential touchpoints.
Casamigos
Best selling tequila brand globally
+
Provided creative and production design support for the U.S. launch, contributing to cohesive brand execution.
Teremana
Record breaking new spirit debut
+
Supported the launch and growth by refining visual execution, and ensuring accurate, consistent use of existing brand guidelines.
Core Skills
360° Brand Execution (Print, Digital, Motion, Retail, Packaging, Events, Experiential), Integrated Campaign Creative Development & Rollout, Production-Ready Asset Creation, Workflow & Generative AI Production, Brand Governance & Quality Control, High-Volume, High-Speed Execution, End-to-End Creative Ownership
Work
FEATURE 360 PROJECTS
Jägermeister x NHL
Partnership Program
Auspicion Wines
Packaging and Brand Redesign
Cold Equipment
Educational Video
PACKAGING
RETAIL AND OOH
GENERATIVE AI
EVENTS & EXPERIENTIAL
POS
DIGITAL AND ANIMATION
VIDEO EDITING
SALES AND MARKETING SUPPORT
PHOTOGRAPHY
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