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Hello

I’m Kat, a Creative Designer with 10+ years of experience in the CPG space.
 

Fast. Efficient. Dependable. I move quickly, solve problems, and get things done without sacrificing quality.
 

I blend creative ambition with corporate strategy, budgets, and timelines — turning bold ideas into results.

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Highlights

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Jägermeister

9th best selling premium spirit globally

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U.S. Creative Lead for 5+ years, driving all below-the-line creative across print, digital, retail, and experiential touchpoints.

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Casamigos

Best selling tequila brand globally

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Provided creative and production design support for the U.S. launch, contributing to cohesive brand execution.

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Teremana

Record breaking new spirit debut

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Supported the launch and growth by refining visual execution, and ensuring accurate, consistent use of existing brand guidelines.

Skills

Art Direction • Graphic Design • Brand Identity • Integrated Campaigns • Print • Digital • Social • Packaging • POS & Retail • Photo Editing & Retouching • Video Editing • Motion Graphics • Generative & workflow AI • Digital Asset Management • Project Management

Work

JÄGERMEISTER x NHL PARTNERSHIP

Challenge: Translate a high-profile sports partnership into a compelling retail experience that honored both Jägermeister’s iconic brand and the NHL’s high-energy identity, while driving standout shelf presence across retail environments.

Role: Creative & Production Designer — led design of partnership assets from concept through execution across packaging, retail, and promotional materials.

Outcome: Created a unified visual system merging Jägermeister’s brand energy with the NHL’s athletic identity — designing limited-edition labels, shippers, POS, wearables, and key visuals that amplified the partnership’s retail presence and memorability.
AUSPICION WINES — PACKAGING & BRAND REFRESH
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Challenge: Refresh an existing wine brand by evolving the look to feel lighter, more modern, and visually distinctive while retaining its unconventional character and improving shelf impact.

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Role: Creative & Production Designer — sole creative responsible for concept, design, and execution across packaging, digital, and launch assets.

 

Outcome: Developed a bold visual system with expressive typography and refined layouts across packaging, web, and launch assets that modernized Auspicion’s look, enhanced shelf impact, and strengthened both retail and digital engagement

core.

JÄGERMEISTER COLD EQUIPMENT VIDEO
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Challenge: Educate consumers on Jägermeister’s proprietary cold-serve equipment while creating engaging, brand-led video content suitable for digital and social platforms.


Role: Creative Designer — led concept development, storyboarding, filming, and post-production.


Outcome: Concepted, filmed, and edited a concise social-first video highlighting Jägermeister’s cold equipment innovation, boosting consumer understanding and engagement across digital platforms and the brand site.

Cold equipment highlight video
CUSTOMIZABLE SALES SUPPORT
PACKAGING
SALES AND MARKETING SUPPORT
VIDEO
DIGITAL AND SOCIAL MEDIA
WEB
PHOTOGRAPHY
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